GrowthBooks Documentation

Your complete guide to the GrowthBooks AI platform — from setup to strategy generation, workflows, and GrowthOS architecture.

Quick Start

What is GrowthBooks AI?

A structured B2B growth platform that transforms marketing chaos into systematic strategy — using Apollo Advisors' proven frameworks.

Vision → Velocity → Scale Workflow

The core model: Vision (clarity), Velocity (execution speed), and Scale (sustainable growth systems).

Creating Your First Project

Start with Project Setup, move through 11 workflow steps, and generate your complete GrowthBook strategy.

How Steps, Data, and GPT Outputs Work

Each step collects inputs, stores structured data, and generates AI-powered insights — all persisted in localStorage for MVP.

Company Snapshot

Capture the fundamentals: business model, revenue, team size, and current GTM reality.

Marketing Scan (EACH)

Score your marketing effectiveness across Educate, Activate, Convert, and Hook dimensions (0-5 scale).

Addressable Market Metrics

Define TAM, SAM, SOM with structured inputs for industry, geography, cost, and role-based segmentation.

Market Segmentation

Build refined segments by region, digital maturity, and outsourcing readiness.

ICP Builder (5-Fit)

Define your Ideal Customer Profile using Problem, Product, Money, Timing, and Culture fit scores (0-10).

Value Proposition Canvas

Map Jobs-to-be-Done, Pains, Gains, and Features to create a clear VPC narrative.

Messaging Framework

Build your CTA, Hook, Differentiators, and Messaging Pillars for persona-specific communication.

Brand Personality

Select your Brand Archetype, define Core Traits, and establish Tone of Voice.

Discovery Report

Generate a structured 18-slide Discovery Report with insights, risks, and recommended motion.

GrowthBook Strategy

Finalize your North Star, Primary Goal, Priority Quadrant, and EACH-based funnel tactics.