Strategic Design, Not Just Aesthetics
Move beyond "make it look good" to deliver design work grounded in market reality, customer insights, and strategic positioning.
Why Designers Love GrowthBooks
Bridge the gap between business strategy and creative execution
Strategic Design Systems
Build design systems rooted in customer psychology, brand positioning, and market differentiation—not just personal taste.
Real Creative Briefs
Get comprehensive briefs that include ICP insights, value props, messaging frameworks, and emotional triggers—not vague "make it pop" requests.
Customer-Informed Design
Design for real customer needs, pain points, and decision criteria—backed by market research and ICP analysis.
Premium Positioning
Create designs that communicate value, not just features. Position clients as premium solutions worth paying for.
Faster Iterations
Reduce revision rounds by starting with strategic clarity. Less "Can we try another direction?" and more confident execution.
AI-Assisted, Not Replaced
Use AI to handle research and strategic framing so you can focus on what you do best—creating compelling visual experiences.
What You Can Deliver with GrowthBooks
Strategic design deliverables that command premium rates
Brand Foundation
- Brand positioning frameworks grounded in market reality
- Visual identity systems informed by ICP psychology
- Messaging hierarchies that prioritize customer value
- Competitive differentiation through design choices
- Tone and voice guidelines that match customer expectations
Execution Tools
- Comprehensive creative briefs with strategic context
- User journey maps based on real buying behavior
- Content architecture rooted in customer questions
- Design systems with strategic rationale documented
- Campaign concepts aligned to customer pain points
From Business Goals to Confident Design
A strategic workflow built for designers who want to deliver more value
Understand the Business
Start with market context, competitive landscape, and customer insights—not just stakeholder opinions.
Define Strategic Direction
Generate positioning frameworks, messaging hierarchies, and brand strategy that inform design decisions.
Create Strategic Briefs
Build comprehensive creative briefs with clear objectives, customer psychology, and success criteria.
Design with Confidence
Execute design work backed by strategic clarity, reducing revisions and increasing client confidence.
Why GrowthBooks Beats Generic Design Tools
B2B-Specific Design Frameworks
Generic AI tools don't understand complex B2B buying cycles, multiple stakeholders, or enterprise decision-making. GrowthBooks does.
Strategy-First, Not Aesthetics-First
Most design tools focus on making things look good. GrowthBooks helps you make things strategically effective first, beautiful second.
Bridge Strategy and Execution
Stop translating vague business jargon into design direction. Get clear strategic briefs that make your creative decisions obvious.
Ready to Deliver Strategic Design?
Join designers who are bridging the gap between business strategy and creative execution with GrowthBooks AI.