Meet Mike Parsons

After working with dozens of B2B companies—from scrappy startups to established enterprises—I noticed a pattern: everyone struggled with the same strategic gaps.

They'd hire expensive agencies who delivered beautiful slide decks that gathered dust. Or they'd use generic AI tools that spit out surface-level insights without real B2B context. The middle ground—affordable, expert-level strategy that's actually executable—simply didn't exist.

GrowthBooks bridges that gap. It combines 20+ years of B2B strategy frameworks with AI that actually understands your business context. You get agency-quality deliverables at a fraction of the cost, delivered in days instead of months.

I've spent over two decades in B2B strategy, working across SaaS, enterprise software, and professional services. I've helped companies find product-market fit, build scalable growth engines, and navigate complex market transitions.

My approach combines rigorous strategic frameworks with practical execution. I don't believe in strategy for strategy's sake—every recommendation needs to be actionable and tied to measurable outcomes.

GrowthBooks is the culmination of everything I've learned about what actually works in B2B growth. It's not just theory—it's battle-tested frameworks that have driven real results across hundreds of engagements.

Strategy should be accessible. You shouldn't need to pay $50K+ for a consultant to tell you who your customers are and how to reach them.

AI should enhance expertise, not replace it. Generic ChatGPT prompts won't build your growth strategy. You need AI trained on proven B2B frameworks and backed by deep domain knowledge.

Deliverables should be executable. Beautiful slide decks are worthless if they sit in a drawer. GrowthBooks creates assets you can actually use—messaging frameworks, customer profiles, content briefs, and launch playbooks.